We have 10+ new assignments and counting since our last newsletter. M3 Marketing Search is busier than ever! Please contact me if you have any interest in any of our new opportunities. As always -- referrals are appreciated; please feel free to pass this newsletter on to any of your colleagues.
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VP, In-Store Marketing - $150K + 30% + relo (must have retail or CPG) – Northeast:
Large multi-channel retailer in the Northeast Region seeks an experienced Vice President of In-Store Marketing to administer all aspects of Company in-store marketing programs. Create, implement and approve visual guidelines and standards used to promote retail sales at all store locations.
Develop, organize and present effective in-store marketing and visual strategy to match Company corporate goals and objectives. Create and communicate brand identity through strong and creative visual merchandising solutions. Lead and provide clear direction, motivation and training for in-store marketing team. Develop and improve internal and external relationships to best facilitate clear marketing strategies.
Qualifications include BS/BA Degree in Marketing or a related field and 10+ years Marketing experience, including 5 years retail Marketing management experience. MBA and 10+ years retail Marketing management experience is preferred. Prior work history within Retail or CPG background is required. Outstanding leadership skills necessary to direct the work of others. Strong time management skills necessary to complete projects and achieve objectives. Demonstrated ability to look across multiple brands and make strategic decisions. Strong verbal and written communications skills required. Strict attention to detail and analytical skills. Ability to direct and supervise the work of marketing team.
Director of Marketing - $100-120K + 20% bonus + relo (must have CPG) – Pittsburgh, PA:
Our client, a consumer packaged goods company, is seeking a Director of Marketing. This position is responsible for development, coordination, and implementation of marketing strategies and plans of assigned projects into actionable marketing programs and promotional campaigns that drive store traffic, conversion, and long term profit/sustainability. Also responsible for providing leadership and ownership in the execution of assigned integrated campaigns by optimizing the brand’s vision through advertising, direct marketing, interactive marketing, email marketing, in-store marketing, public relations, and event marketing. Reporting to the VP of Out of Store Marketing, this position will be responsible for building a team.
Qualifications include a Bachelor’s Degree in Marketing/Communications field and 7-10+ years of classical Consumer Packaged Goods experience in a Brand Manager position and/or retail marketing with proven marketing management experience. Expertise across multiple disciplines of marketing. Proven track record in a matrix driven environment and ability to thrive in a fast-paced, dynamic environment. Strong leadership, negotiation, communication, time management, and analytical skills. High sense of urgency and a roll-up-your-sleeves, entrepreneurial spirit combined with a disciplined, analytical approach based on facts and data. Demonstrated ability to look across multiple brands and make strategic decisions. Strategic thinker with ability to be hands-on. Strong attention to detail. Conscientious in work process and follow up. Proficiency in MS Office Suite. Must have experience with client/agency relationship with proven success of briefing and managing agency projects. MUST HAVE CPG EXPERIENCE!
CRM Manager/Sr. CRM Manager – (salary depending on experience) – Bay area:
Our client, a fast growing start up organization is seeking a Sr. CRM Analyst/Manager in their California Bay Area offices. Reporting to the Director, this position will be responsible for all email marketing campaigns, including all database work preparing the campaign as well as HTML coding of the campaign in our email tool. This person will have primary responsibility for launching accurate campaigns in a timely manner and for developing and completing back end analysis. This person will also have responsibility to perform analysis and make recommendations for what will engage, retain and delight our customers.
Manage all aspects of email, direct mail, SMS and alternative channel marketing programs to our customer base. Identify and perform complex analyses of customer database. Develop data driven recommendations for CRM programs. Develop and implement data driven customer lifecycle programs. Develop and implement customer focused strategies. Develop and maintain campaign and other CRM documentation. Create and implement customer segmentation. Assist with the development and execution of loyalty programs. Evaluate and recommend technology providers such as email providers. Be voice of / advocate for customers and provide feedback to better share development of policies, programs and product enhancements company-wide. Work with agencies and internal teams (e.g. marketing, customer service, product management) to develop customer insights and segmentation required for strategy development. Measure and communicate ROI/effectiveness of programs and campaigns to continually improve resources allocation and efficiency.
Qualifications include BS/BA degree and 5-8 years of email marketing, campaign management and marketing analysis experience, with at least two focused on customer loyalty or retention marketing, ideally with subscription-based services. Strong analytical skills that include Email implementation software, campaign management software, Database software, (preferably with basic HTML skill and solid understanding of SQL). Highly motivated and self-driven individual with proven success in driving marketing analysis and recommendations for action. Direct Marketing experience including creative process management, database mining, campaign analysis and campaign implementation. Experience working with customer segmentation and direct marketing practices. Strong business analytical skills; understanding and experience with developing financial/quantitative success metrics. Superior communication, negotiation and presentation skills as well as the ability to influence in a startup environment and at all levels within the organization. Proven ability to adapt quickly to new situations and to work in time sensitive, high-pressure environment. Outstanding team player.
Director of Loyalty/Direct Marketing – 110K + 20% bonus + relo - Pittsburgh, PA:
Large multi-channel retailer headquartered in Pittsburgh, seeks experienced Director of Loyalty and Direct Marketing to lead the development and planning of all company marketing campaigns to promote customer loyalty. Direct the execution of email and direct mail promotions, aligning marketing goals with corporate strategies.
Plan and develop strategic marketing programs to target increased customer loyalty and decreased customer attrition. Align all new and existing marketing programs with company corporate goals and objectives. Design, communicate, and present new programs to top management and other company stakeholders. Manage and monitor existing customer loyalty programs to determine effectiveness. Lead and motivate creative team and external vendors to achieve customer loyalty program objectives.
Qualifications include Bachelor’s Degree in Marketing or a related field and 8+ years CRM and/or database marketing experience, including 3 years Marketing management experience. Highly preferred is an MBA with 5-10 years retail CRM management experience.
Leadership skills necessary to direct the work of others. Time management skills necessary to complete projects and achieve objectives. Strong verbal and written communications skills required to present recommendations to top management. Strict attention to detail and analytical skills. Ability to direct and supervise the work of marketing team members.
Copywriter - $75-110K – Bay area:
Our client, a technology startup in the San Francisco Bay Area has an opening for an experienced Copywriter. We are seeking a top-notch copywriter with the ability to write for the internet, direct marketing and marketing collateral. Reporting to the VP of Marketing, this is an excellent opportunity for an experienced and well rounded copywriter.
A wide variety of writing projects including marketing, website, email marketing, direct marketing, collateral and other projects as assigned. Copy-editing/proofing all marketing communications. Work with Customer Experience group to write all web and landing pages within the design framework provided. Partner with internal and external creative partners to develop appropriate marketing communications. Provide additional support as needed in writing and editing public relations materials such as press releases, press kits, newsletter articles, fact sheets and white papers. Write to established branding and editorial guidelines and assist in the development and execution of the company’s corporate voice. Maintain and review existing marketing content for accuracy. Work closely with multiple departments to ensure projects are on target and delivered on schedule.
Qualifications include BA in an appropriate field and a minimum 5-7 years experience writing for direct marketing, internet and/or agency. Deep understanding of direct response writing principles and how they’re applied to the internet. Able to work in a highly collaborative cross-functional environment. Understanding of HTML. Experience in Financial Services and/or Wireless industry a plus but not necessary. Detail oriented and proactive. Must be able to provide a portfolio for review.
Account Manager - $65-85K – Boston suburb:
Boston direct marketing agency seeks experienced Account Manager to be responsible for managing multiple accounts utilizing dmEdge (web based marketing portal). This role will interact directly with Production, Sales, Clients and the Modeling Services teams. This individual will be responsible for translating business requirements into specifications for internal and external support group, providing detailed counts, reports and lists to clients as well as identifying/assisting management with up-selling and cross-sell opportunities.
Responsibilities include translating business requirements into specifications for the Production staff. Perform analysis and research as requested; working with Modeling Services and Clients to develop modeling strategy and implementation. Must have an understanding data requirements and ensuring that all clients using credit data remain compliant; performing quality control on all aspects of a job (from file pull to model scoring to final mail file). Identify up-sell and cross-sell opportunities. Work with internal groups to develop strategies for new and/or existing accounts. Continue to develop strong relationships with existing clients as well as the Sales staff. Review current aligned clients to determine if any enhancements or efficiencies can be added. Work with Product Managers to identify/implement enhanced product offerings.
Qualifications include BS or equivalent work experience and a minimum of 4+ years related experience in the Direct Marketing industry. Understanding of direct marketing process. Understanding of print and production concepts. Knowledge of relational database concepts. Experience with campaign management tools. Knowledge of models (including modeling techniques, applications and results). Experience working with financial or insurance clients. Knowledge of marketing data. Strong MS Excel, MS Word skills. Strong presentation skills. Strong customer service skills. Strong organizational skills. Excellent written and verbal communication skills. Ability to multi-task, work in a fast-paced environment and adhere to strict deadlines.
Catalog Manager – $70K - (must have circ and planning side experience) – Richardson, TX
Please inquire for more details
Database Marketing Analyst - $45-55K - Bergen County NJ / Northern NJ:
Our client, a large specialty retailer is looking for a Database Marketing Analyst. Reporting to the Customer Database Manager, this position will be responsible for the execution and reporting of direct marketing campaigns. Will provide meticulous, accurate and thorough data collection. Responsible for Direct Mail/Email segmentation, deployment and reporting. Able to understand and transform business questions into actionable analysis.
Qualifications include BS/BA degree and 1½-2 years experience in direct, database marketing or CRM. Experience extracting information out of a database environment. Excellent proficiency in Excel a must! Working knowledge of how database function and their architecture. Understanding of Direct Marketing fundamentals. Analytic Problem Solver. Able to listen and understand business and executive requests to deliver actionable analysis and recommendations. Knowledge of Unica Suite and Business Objects preferred.
Online Media Planner/Buyer - $70 - Knoxville, TN:
Our client, a multi-channel specialty retailer seeks an experienced Online Media Planner/Buyer. This position will be responsible for delivering online media buys to achieve customer acquisition and transaction goals within defined ROAS thresholds. Responsible for projecting both expense and revenue for the channel with consideration to retail seasonality and trends. Continuously identify and evaluate new opportunities for growth for both new and existing programs. Responsible to communicate with internal marketing, product, merchandising, and technical teams to develop, implement and support marketing strategies and programs. Oversee multiple campaigns through all phases from launch to maintenance, including negotiation of the media buy, contract review and approval, creative development, trafficking, reporting and analysis and optimization.
Qualifications include BS/BA degree and 3-5 years of directly related experience as a Media Planner/Buyer. Extensive experience purchasing, managing and optimizing all forms of online media (banners, emails, pops, contextual, text, etc.), as well as various deal structures including CPM, CPC, CPL, CPA, and rich media. Experience with campaign management/ad serving technologies or the principles thereof (e.g., Atlas DMT, DART). Experience with behavioral targeting and remarketing campaigns. Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis. Experience using Web analytics tools for reporting revenue. Excellent fiscal responsibility and advanced analytical and mathematical skills. Experience managing multiple, competing priorities, duties and/or projects. Strong decision-making, organizational, planning and problem-solving skills. Excellent project-management and time-management skills. Excellent written and verbal communication skills. Ability to work well independently and within a team environment. PC proficiency, internet savvy, and solid working knowledge of Microsoft Office with strong emphasis on Excel.
Senior Merchandising Associate - $55-75K - Sacramento, CA Area:
My client, a leading multi-channel food merchant seeks a Senior Merchandising Associate to execute merchandising operations and support the marketing and product development teams in their day to day activities. The selected candidate will be responsible for product merchandising on the company Web site, through email channels, across banner ads, and in print catalogs. He/she will provide engaging product selections that are optimized for each sales channel while also consistently representing the company brand. The position requires a strong analytic disposition to review a diverse set of metrics, provide product performance reporting, and leverage trends and best practices that help grow the business.
Reporting to a Marketing Manager, this position will develop, test, and optimize product merchandising strategies across multiple retail channels including catalog, email, Web site, and other customer engagement mediums. Write engaging copy that promotes products to customers. Responsible for merchandising the web site to drive sales results. Compile reports from Web analytics, be able to see & show results w/data. Coordinate product lifecycle management with product development team. Develop custom landing pages relevant to the intent of different site visitors. Review stock to sales ratios to ensure proper balance/content of merchandise.
Qualifications include a Bachelors Degree and 4+ years of merchandising experience in an online environment. Demonstrated ability to self-manage with minimal supervision. Ability to communicate effectively, written and oral. Ability to adapt to rapidly changing business needs and priorities. Excellent attention to detail. Ability to effectively deal w/diverse personalities and levels of the organization. Good skills in MS Office suite (Excel, PowerPoint, and Word). Ability to quickly leverage product relationships in different retail merchandising environments while keeping a consistent brand image. Adaptability to different technology environments. Creative and strategically analytic thinker. Upbeat, positive person willing to get the job done and grow with the organization.
Product Development Manager - 65-75K + 10% - Portsmouth, NH
Our client is a fast-paced, growing direct marketing company located right in Portsmouth, NH. We are seeking a Product Development Manager who posses a unique blend of strategic and creative skills to take our product suite to new heights. Reporting to the Senior Vice President- Marketing, this position is responsible for building compelling consumer propositions in the core utility and energy efficiency markets.
Support the Business Development and Corporate Development team by developing Energy Efficiency propositions that are compelling for prospective utility partners. Provide thorough knowledge and understanding of the state of the utility and energy efficiency markets, competitors and alternatives. Identify and share with stakeholders key market, customer and competitor insights. In collaboration with the SVP Marketing and the Marketing Managers, set a clear vision for the new product and energy efficiency propositions and secure agreement to plans and budgets to deliver it. Formulate the member, contract, income and expenditure budgets. Develop and manage a test plan. Develop new materials for all channels which improve response rates among existing customer segments, reach new customer segments (with existing products) and/or sell new products. During the course of the year, update the sales and marketing activity plan and financial forecast to reflect Company's changing priorities. Liaise with other Marketing Managers to ensure that sales opportunities are being optimized, i.e. the right products are being sold to the right customers at the right time. Develop, gain approval for, and implement an Energy Efficiency test program. Develop, gain approval for, and implement Energy Efficiency programs for Company employees.
Qualifications include Bachelor’s degree in marketing, business or a related field and a minimum of 5 years marketing experience with at least 2 years of product development. Utility/energy efficiency experience desired. Experience in product development in the service sector. Excellent verbal and written communication skills. Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget. Self-starter; able to seize opportunities with minimal direction. Proficient in MS Office Suite (Excel, Access, Word and PowerPoint). Able to work in a fast-paced, growth-oriented organization.
Assistant Marketing Manager - 45-52K - Portsmouth, NH
This is a unique opportunity for a Marketing professional to join a fast-paced, growing direct marketing company located right in Portsmouth! In collaboration with the Marketing Manager, the Assistant Marketing Manager will develop and implement direct marketing campaigns aimed to increase retention rates, product penetration and sales volume per customer.
Develop all aspects of direct marketing campaigns. Formulate recommendations regarding sales and marketing campaigns to improve results. Manage a full pipeline of marketing campaigns. Launch campaigns on time and on budget. Implement and validate market tests of new promotional plans. Monitor response rates and product penetration rates in order to uncover trends and improve results. On-going/real time analysis on the performance of campaigns. Deep dive analysis into past performance results in order to map out trends and identify strengths and weaknesses; leverage these findings to optimize customer retention and acquisition activity and ROI.
Qualifications include Bachelor's degree in marketing, business or a related field and a minimum of 2 years of marketing experience (B2C) that includes exposure to direct mail campaigns; advertising agency experience is desired. Strong project management skills; able to manage multiple projects effectively. Excellent verbal, written and analytical skills. Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget. Proficient in MS Office Suite (Excel, Access, Word and PowerPoint). If you enjoy working in a high-energy environment, with professionals who are passionate about what they.
CONTACT:
HOLLY LIBERTO
SENIOR SEARCH CONSULTANT
M3 MARKETING SEARCH
holly@m3msearch.com
www.m3msearch.com
