Contact:
Maureen C. Miller
Senior Information Technology Recruiter
CPSI- Your success is our success
Maureen_m@cpsi-md.com
410-455-0005 x30
www.cpsi-md.com
BARTON COTTON ~ "Momentum Makes it Happen"
Barton Cotton has grown over almost 80 years into a premier agency serving some of the world's most renowned nonprofit organizations. To date, we have helped over 150 nonprofit groups meet and exceed their fundraising objectives by implementing our full-service capabilities including strategy, analytics of donor data, creative and affinity marketing, DRTV, internet marketing, and public relations. Barton Cotton uses a proprietary methodology of algorithms to measure an organization's Donor Momentum? (a calculation that is used to assess past fundraising performance and accurately forecast future patterns and revenues). Barton Cotton is headquartered in the Baltimore-Washington corridor and is one of the country's oldest and most venerated firms serving the nonprofit industry.
Typical Job Duties Include:
Marketing Campaign Analyst --- Is directly responsible for the organization, coordination of all data. The Marketing analyst is responsible for supporting data driven marketing campaigns for Strategy Directors using statistical tools and data analysis.
Responsibilities ---
"Greater than 4 years of experience
"knows SAS, SQL, database languages, advanced MS suite (excel, access)
"Experience in marketing/analytics/research
"Knowledge of fundraising/agency business
"Person should be able to derive knowledge from data (millions of transactions, customers, etc.) and be able to evaluate and recommend data drive strategies
"Assists in presenting ideas and finding future and existing clients - CLIENT BASED ROLE
"Works with Strategy Director to formulate post mortem campaign analysis
Addresses and analyzes direct marketing campaigns using the following tools:
"Customer profiling
"Segmentation and cluster analysis
"Regression analysis
"Data Analysis and mining
"External Data enhancement
"Break Even Analysis
Skill 1 SAS Yrs. Exp. 3 - 5 Skill 4 Advanced MS Suite (excel, access) Yrs. Exp. 3-5
Skill 2 SQL Yrs. Exp. 3-5 Skill 5 Yrs. Exp.
Skill 3 Database Languages Yrs. Exp. 3-5 Skill 6 Yrs. Exp.
Certifications Required: N/A
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