Online Marketing Manager

Please contact Caroline.

If you have a moment, I'd appreciate your help. Please take a look and forward this job on to anyone you think would be interested in the position, or anyone else who could help me find a great candidate. Thanks for your help! -Caroline Ernst, caroline_ernst@hotmail.com

Company: SimplexityJob Title: Online Marketing Manager Description: Simplexity is the leader in online wireless services.The Online Marketing Manager will manage Wirefly’s (www.wirefly.com) affiliate and email marketing programs. The manager will utilize aggressive testing to maximize campaign performance and isolate campaign driver effectiveness. The Online Marketing Manager will champion the customer experience across all programs.

AFFILIATE MARKETING RESPONSIBILITIES > Manage affiliate program to recruit new affiliates and increase performance from existing affiliates through new or revised programs (including negotiation of affiliate partnerships, launch support, conversion tracking etc.) >Planning, managing, implementing and analyzing affiliate program and managing various online advertising projects. > Develop and maintain strong relationships with marketing partners to ensure program success. > Manages Affiliate Vendor relationship. Approve new affiliates and approve order payments>Drive business recommendations based on the tracking and analysis of customer behavior > Work with affiliate partners to identify and assess new opportunities, and continually analyze the program to enhance results.

EMAIL MARKETING RESPONSIBILITIES > Develop targeted email campaigns with sound measurement to monitor and report effectiveness. > Optimize the design, content, targeting & messaging of email communications. Manage campaign scheduling. > Utilize performance metrics and ROI analysis to assess current programs and procedures and develop strategy for further automation and optimization of existing efforts. > Execute strategies to grow opt-in member base of high value members. > Upload daily files to email service provider and manage email response box

Requirements •The ideal candidate will have a strong background in online based marketing operations with an understanding of web analytics. •Demonstrated success in directing affiliate and email marketing campaigns and campaign analytics. •Strong analytical skills and experience creating and presenting campaign reports including ROI, conversion rates, etc. •A highly results oriented, articulate, decisive, self-starter who energizes people around him/her •Ability to learn new markets quickly, comfortable dealing with fast paced environments •3-5 years experience •Bachelor’s Degree required.