Marketing Jobs

Director of Interactive and Customer Marketing - $95-115K + bonus + relo – Warrenville, IL:

The Director of Interactive and Customer Marketing is responsible for working with several Business Units and Company Brands to integrate customer marketing efforts and deliver a more targeted and compelling message. The position will also evolve company capabilities for collecting, analyzing and acting on customer data in order to improve acquisition and retention efforts as well as optimize customer profitability. The role combines a solid understanding of relational databases and analytics with the ability to build strong and profitable customer relationships. This person will also understand the channels, new techniques and technologies available to develop those relationships. The position will manage a team responsible for our customer facing websites as well as Customer Relationship Management (CRM) strategy.

Experience:

Musts:

- Bachelor's degree in Marketing or a related discipline (MBA Preferred)

- 10+ years experience in CRM and/or database/interactive marketing

- Demonstrated success in CRM and Marketing Measurement

Wants:

- Experience with Customer Segmentation and Predictive Modeling

- Experience with forecasting/planning and/or analytics (reporting/measurement)

- Excellent interpersonal, analytical, verbal and written communications, organizational and creative skills are essential

- Experience managing a team

- Experience in interfacing with IT, finance, operations and creative marketing teams across the organization and with retained external Agencies.

- Solid understanding of Marketing Mix Optimization

- Ability to work in an integrated creative environment and to translate customer analytics output into insight and action to develop relationships

- Contact management experience

- Selling skills relating to organization buy-in

- Must be able to communicate effectively across all levels of the company

Product Manager - $80-110K + 5-10% bonus, prefer local candidates, open to relocation – Long Beach, CA:

My client, a large imaging solutions manufacturer seeks a Product Manager – Label Printers in the corporate offices outside of Los Angeles. You will define the product positioning, messaging, marketing and branding strategy for the company’s line of commercial label printers. Understand and drive market requirements/needs into the product development and roadmap planning process. Identify and create compelling marketing programs and incentives to encourage printer sales and customer adoption. Build business cases and analytical support for new marketing and business initiatives. As the first product manager for the newly created business organization, this individual will have the opportunity to help establish, build and set the performance standard for the marketing team. This is a high impact, high visibility position within a well established and successful company in the digital printing industry.

Define the product messaging, positioning, marketing and branding strategy for the company’s line of commercial label printers. Evaluate & analyze key market issues and communicate strategic insights to internal stakeholders (e.g. SEC, Senior Management, C&I Sales, Business Development, Service/Support, etc). Understand and drive market requirements/needs into the product development and roadmap planning process. Lead cross-functional team (Marcom, Documentation, Service/Support, Logistics, Sales and other groups) during the product development and launch process. Create product marketing briefs and execute product launch and marketing plans. Responsible for achieving revenue/gross profit/inventory targets for company label printers. Create compelling marketing programs & incentives to encourage printer sales and customer adoption. Work with Marcom and Advertising to develop memorable product marketing material including sales brochures, online web content and vertical market print advertising to achieve sales objectives. Collect and analyze data from all available resources to monitor and ensure competitiveness of products and services. Serve as internal and external PR spokesperson and product champion for label printers. Support the company at events, including sales meetings and tradeshows. Support the C&I Sales team in customer visits and presentations. Build strong relationships with functional leaders and internal peers, Senior Management, SEC, strategic business partners and influential customers/end-users. Provide coaching and mentoring to team members.

Qualifications include BS/BA degree and a proven track record of success in product marketing and/or management with tier 1 manufacturers of high value, commercial & industrial label printers. Enjoy working in a dynamic, fast paced, flat organizational environment. Possess exceptional organizational, prioritization and time management skills. Be highly responsible, motivated and self-directed. Have sound business judgment & ability to build business cases for proposed initiatives. Possess excellent presentation and communication skills (verbal and written). Ability to travel up to 50% of the time (domestically and internationally).

Marketing Manager - $80-110K + 10% bonus – Carson, CA:

Large, worldwide manufacturer of imaging solutions seeks a Marketing Manager of the company Robotics Group in the Carson, CA Distribution Center. In this role, you will create and implement marketing initiatives including collateral creation, marketing communications (email, web, and print), product launch activities, tradeshow coordination/assistance, and industry research to provide group target market penetration resulting in sales and brand loyalty.

Recommends and implements promotional programs. Provides analysis and reporting on promotional effectiveness. Recommends & implements direct marketing activities (postcard, email, banner ads), print & web based ad campaigns, & other marketing activities to increase lead counts and drive sales. Participates in industry trade show activities. Maintains marketing database & CRM system to ensure proper lead distribution & storage. Recommends and implements marketing programs for effective ongoing communications with existing customers (E-mailers, newsletters, etc.). Leads and implements activities associated with company division website. Monitors web based advertising including company listings, catalogs, keyword advertising programs, etc. and recommends enhancements.

Drives creation of collateral materials including white papers, industry articles, press releases, spec sheets, brochures, Videos, and other sales/marketing tools, etc. Works closely with Product Development, Service/Support, Applications, and other groups to manage the product throughout its lifecycle. Serves as internal and external PR spokesperson for assigned product(s). Supports the company at events, including sales meetings and trade shows. Conducts competitive analysis and benchmarking for assigned product(s). Conducts research into new potential markets for automation type products. Provides coaching and mentoring to team. Operates within budgetary constraints; participates in the development of annual budget forecasts. Develops and maintains written departmental standards and procedures. Directly contributes to development of tactical and annual operating plans.

Qualifications include B.A. or B.S. - MBA with an emphasis in Marketing is preferred and a minimum 3-5 years of industry experience. Strong experience in creating and implementing marketing initiatives. Ability to sell ideas well through creative & innovative cohesive presentations. Excellent communication skills which include presentations. Minimal travel up to 15% of time.

Advertising Manager - $70-90K + 5-10% bonus (flexible) – prefer local candidates & from an agency – Long Beach, CA:

Large, worldwide manufacturer of imaging solutions seeks an Advertising Manager to manage the company’s branded products advertising activities to build awareness of the brand and encourage consideration of company products. Collaborates with Market Research and Product Management to develop appropriate product positioning strategies. Provides strategic direction to advertising agency to ensure that all communication is relevant to the target audience and consistent with other communications and the Brand.

Ensures Product Management agreement with all advertising plans. Participates in selection of agencies to meet company advertising objectives. Participates in market research as needed to gain insights & develop advertising strategy to support product positioning. Collaborates w/Product Management to develop an annual advertising plan. Identifies need for research to measure effectiveness of advertising. Aids in development of the target audience and potential media mix. Investigates potential promotional opportunities & shares recs w/Marketing leadership. Manages development and implementation of promotional programs.

Responsible for hiring, motivating, evaluating, developing group/department personnel. Builds strong relationships w/media representatives, functional leaders, Market Research, Product Managers, and Sales to best meet company goals and objectives. Manages and leverages relationships with agencies and vendors. Operates within budgetary constraints; develops annual budget forecast for Advertising; participates in updating & reconciling operating & budget plans as required. Develops and maintains written departmental standards and procedures. Provides input into development of tactical and annual operating plans, defining goals and objectives for the Marketing Communications group

Qualifications include BS/BA degree and 5+ years corporate or agency advertising experience. Experience with Project Management, Media Planning and Budgets. Proficiency with PowerPoint and Excel. Ability to work with different levels of management and vendors. Excellent verbal and written communication skills.

Assistant Vice President/Senior Analyst - $75-90K (waiting to hear about bonus) – New York, NY:

My client, a prestigious, NYC company seeks an Assistant Vice President or heavily experienced Senior Analyst to work in the company’s Global Business Intelligence practice, leading a team of analysts in market, property, and client research. The position will report to a VP/Assistant Vice President of Research and Analysis and the role will have 4 direct reports…1 Data analyst and 3 Marketing Analysts.

Responsibilities include analyzing market and customer data to create new/recommended business strategies. Create/modify business processes to enable better business reporting. Design business requirements that will be used to create standard reports from general or specific distribution to the business. Analyzing and understanding the effectiveness of marketing efforts – especially direct marketing – on transactional and non-transactional measures. Provide leadership and training of younger staff. Work across the Business Intelligence group and broader Global Business Development organization to identify additional data sources, data fields, and data quality processes. Occasional overseas (UK and or EU) travel.

The ideal candidate will be highly motivated with experience in Marketing, Business Analytics, and Data Analysis. You will posses an MBA or advanced degree in Economics, Finance, or Industrial Engineering/Statistics and also have experience leading and building small teams of junior analysts.

Qualifications include BS required with an MBA or MS/MA highly recommended 5 + years of experience in marketing analysis. Strong understanding of MS Office and statistical analysis packages required, additional understanding of SAP Business Warehouse and SQL preferred. Solid understanding of statistical, financial, and or econometric modeling techniques. Experience integrating and analyzing large information sets from multiple sources. Able to currently lead small teams with the potential to become an organizational leader. Able to take on a leadership role in both the business and technical domains. Strong verbal and written communications.

Data Analyst - $60-80K (waiting to hear about bonus) – New York, NY

My client, a large prestigious organization in NYC seeks a Data Analyst to work in a Global Business Intelligence group practice, leading a team of analysts in market, property, and client research. The position will report to a Vice President/Assistant Vice President of Research and Analysis. The Data Analyst will have 4 direct reports…1 Data analyst and 3 Marketing Analysts.

The ideal candidate will be highly motivated w/exp. in Marketing, Business Analytics, and Data Analysis. The Analyst will provide in depth analyses by integrating the company’s client, property, and financial information. On occasion, they will be required to acquire and integrate external information as benchmarks or additional elements to the company’s internal information. The Data Analyst team will be required to provide both periodic and ad hoc analyses to a variety of internal customers, including senior executives, departments, and leadership of the Global Business Development group.

Responsibilities include analyzing market and customer data to create new/recommended business strategies. Create/modify business processes to enable better business reporting. Design business requirements that will be used to create standard reports from general or specific distribution to the business. Analyzing and understanding the effectiveness of marketing efforts – especially direct marketing – on transactional and non-transactional measures. Provide leadership and training of junior staff. Work across the Business Intelligence group and broader Global Business Development organization to identify additional data sources, data fields, and data quality processes.

Qualifications include BS required with an MBA or MS/MA recommended and 3+ years of experience in marketing analysis. Strong understanding of MS Office and statistical analysis packages required, additional understanding of SAP Business Warehouse and SQL preferred. Solid understanding of statistical, financial, and or econometric modeling techniques. Experience integrating and analyzing large information sets from multiple sources. Able to currently lead small teams with the potential to become an organizational leader. Able to take on a leadership role in both the business and technical domains. Strong verbal and written communications.

Marketing Analyst - $40-60K (waiting to hear about bonus) – New York, NY:

My client, a prestigious service organization in NYC seeks a Marketing Analyst to work closely with the Marketing managers and department specialists to use data analysis to inform marketing efforts to support specific departments and sales. The Analyst will use SAP BW to produce targeted lists and reports that will be distributed to Marketing and Specialists. Candidate must have strong communication skills, be self motivated and able to meet strict deadlines with little or no direct supervision.

Responsibilities include recommending targets & process direct marketing communications for specialist departments & internal clients. Conduct post-sale analysis to determine effectiveness of marketing effort. Track and analyze the success of direct mail pieces/campaigns. Liaise with data quality and IT to develop new reporting and campaign management systems. Maintain current knowledge of business systems. Assist w/development of new business systems to more effectively build and utilize the data asset. Support marketing managers in interpreting & using customer data to inform marketing plans & proposals. Establish and enforce Direct Mail standards and policies.

Qualifications include BA or BS in applicable field of study and a minimum of 2+ yrs relevant professional experience in Marketing or Business Analysis, Direct Mail/Marketing background preferred. Required high level MS Office skills, Access, Power Point; SAP BW report writing preferred. Highly organized and detail oriented. Must be able to present complex info. in an understandable way to Sr. Management and specialists. Works well in a team. Strategic thinking skills and ability to offer creative solutions. Ability to work independently to meet goals and deadlines. Excellent verbal and written communication skills.

Client Research Analyst, Business Intelligence - $50-75K (waiting to hear about bonus) – New York, NY:

My client, a prestigious NY company, has an opening for a Client Research Analyst. The Client Analyst will work closely with the Private Client Group and Client Development to develop reporting and research tools to help manage personal relationships with top clients. The Client Analyst will help support the Client Managers in building stronger and deeper relationships with Key clients by providing data and developing systems to track client interactions over time to ensure that top clients are being served to the best of ability. The candidate will be required to work closely with senior management and specialists and must be an effective and professional communicator. In addition, the candidate will need to posses strong research and analytical capabilities to be able to effectively build and leverage client data.

Responsibilities

• Designing and implement processes and tools which help Client Managers achieve their objectives
• Designing and implement processes and tools which help Client Development and the Private Client Group monitor and measure client transactions and service needs
• Work with IT to develop and Refine existing and new CRM functionality to better mange relationships with top clients
• Work closely with Data Quality to ensure integrity and completeness of client data
• Acquire and measure key data elements to determine potential and growth of managed clients
• Work with HR to designing primary performance measures for Client Managers and Client Developers
• Develop tools and conduct research on individual clients and prospect groups
• Conduct analysis to inform creating and refinement of loyalty program benefits and implement business processes and effectiveness measures

Qualifications

• 3+ years of experience in marketing analysis, CRM or related experience
• BA or MA, with strong research background
• Understanding and experience with CRM and data management systems
• Strong understanding of MS Office, additional understanding of SAP Business Warehouse preferred
• Strong research background
• Strong verbal and written communications

CRM Business Analyst - $45-55K + relo + profit sharing – Buffalo, NY:

The business analyst will serves as the company’s primary interface between each business line, Marketing and Database Management. This person will extend analytical CRM capabilities to each club business line, liaise with company Action Center and manage ACRM operations.

Work with each business line and Marketing to define their business objectives, document current operational processes, define business line metrics, produce a club dictionary of business terms, determine data requirements, complete a data quality analysis and design and execute data remediation plans to address any data quality problems. Work closely with the Analytical CRM specialist to define analysis requirements including custom metrics, results presentation, and augmenting the database with supplemental data. Interface with all levels of internal and external "clients" to help define and re-engineer business processes as well as gather, analyze, and document business requirements. Maintain and promote excellent communications within both the business and IT. Work closely with development to define and design business solutions. Lead the effort to improve and refine analytical CRM lifecycle methodology as it pertains to analysis activities. Lead technical support for ACRM. Validate and recreate issues reported by the business. Work with CRM analysts and business line if needed to provide resolutions in a timely manner. Collaborate with IT process improvement analyst and team lead to identify opportunities to improve functionality of an application and increase operating efficiency.

Qualifications include BS/BA degree and 4 years project management experience is required. Knowledge of relational database design and use required. Knowledge of data warehousing design and implementation is helpful. Experience defining, documenting business processes is required. Must possess excellent written and verbal communication skills, negotiation and organizational skills. Must possess strong facilitation, negotiation, and conflict resolution skills. Ability to work in a fast-paced environment, handling multiple priorities. Must have working knowledge of Microsoft application software (i.e., Word, Excel, and Project). Ability to communicate with individuals at all levels of an organization. Ability to set priorities, meet deadlines, work independently. Ability to work in a team environment and be open to change. Must be detail-oriented and accurate. Travel is typically not required except off-site training

E-Commerce Content Analyst/Webmaster - $35-40K + profit sharing – Buffalo, NY:

My client, a membership/service organization in Buffalo, NY seeks an E-Commerce Content Analyst. Under the general direction of the Ecommerce Manager, writes content, implements functionality and maintains the company website(s). Responsible for ensuring that all aspects of outbound Ecommerce communication represents company core values, brand identity and key initiatives. Creative writing and editing skills specific to web media are essential. Experience in translating print marketing & copy to web format and voice is required. Implements web design parameters, style guides and visual standards for the site. Documents and responds to customer inquiries regarding technical notifications.

Update content using HTML, Microsoft Contribute, Dreamweaver, etc. Work with key personnel to strategize, develop and implement content, editorial & campaign strategy for organization's Internet marketing channel. Requires the ability to coordinate and organize projects across channels. Create and/or edit engaging web content for inclusion on both traditional web and new internet media platforms. This may include eNewsletters, email, social networking, Pod Casts, viral marketing, search engine optimization, blogs, webinars and other efforts. Responsible for maintaining overall usability, readability and accessibility of the site. Content is to be kept fresh and up-to-date. Supports overall technology needs including software and hardware. Requires the use of both proprietary and industry standard software. Provide daily, weekly and monthly reporting and analysis. Responds to user concerns regarding the website.

Qualifications include BA/BS degree and 2-3 years related experience. Position will include frequent contact with internal management and external stakeholders, requiring outstanding analytical, problem solving negotiating and communication skills in addition to an excellent customer service attitude. The ability to thrive in a team-based, deadline-oriented environment is necessary, analytical, problem solving negotiating and communication skills in addition to an excellent customer service attitude. The ability to thrive in a team-based, deadline-oriented environment is necessary. Proficiency in MS Word, Outlook, Excel and PowerPoint required. Proficiency in web design software (FrontPage, Dreamweaver) or web authoring language (HTML, JavaScript) highly desirable.

Holly Ann Liberto

Senior Search Consultant

Direct Marketing

M3 Marketing Search...

...A Division of Cochran, Cochran & Yale

5900 Main Street

Williamsville, NY 14221

716-631-1300 x3013

holly@ccy.com

www.m3msearch.com